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ARTIFICIAL INTELLIGENCE -- or expert
systems -- may revolutionize the claims industry. In last month's
column, I introduced the topic of applying this technology to claims
management, particularly reserving (BI, June 22).
This computer technology has significant
implications for users of claims services, be they self-administered
companies, self-insured companies using third-party administrators,
companies using unbundled insurance services, state funds or large
governmental entities.
This month, I want to illustrate how such a
knowledge-based system can reduce the cost of the claims management
program to both the end user -- whether insured or self-insured -- and
to the provider of those services.
Because Care Systems Corp., an Australian company
in partnership with Perot Systems Corp., seems to offer the most
comprehensive expert system for claims management to date, I would
like to use that system for illustrative purposes.
First, the essentials: Just how does an expert
claims system help to reduce claims costs?
The lifeblood of an expert system is the
construction of its comprehensive data base. It is not merely a
repository of historical claims information, though that is certainly
an important part. Statistically significant amounts of comprehensive
data on claims are broken down into many parts, such as by name,
Social Security number, occupation, age and sex. In fact, the CARE
system -- Compensation And Rehabilitation Expertise -- strives to
capture as much data related to a claim as possible, thereby
eliminating costly administrative delays that are so frequent in the
claims industry.
The company's target is a sophisticated data base
providing 80% of the information needed to process a claim, as opposed
to 30% available in many other automated workers compensation claims
systems. In fact, CARE's data base includes information on specific
jurisdictions, injury codings by site and severity, special
rehabilitation information, utilization patterns and cost patterns.
Certainly, constructing a sophisticated data base
is a time-consuming, detailed procedure. But that effort is necessary,
because the next step deals with the reserving algorithms, various
claims tests independent of the data bases and the rule base, which
essentially forms the basis of decision-making for the expert system.
These knowledge-based routines are what separates
the CARE data base from a typical data base, regardless of size. The
CARE data base can perform algorithms and other analysis to provide
the continuous testing of reserve computations for each claim based on
the facts of the claim as they are typed into the system.
Now, what does this mean in English? How are
savings possibly derived from a more sophisticated data base?
The answer lies in the data base's accuracy.
Typically, a claims examiner, adjuster or supervisor will reach a
reserving decision based on facts that he or she collects, matching
them against a similar claim in his or her experience. This personal
philosophy is then tempered by the particular organization for which
he or she works. Most large insurers tend toward conservative
reserving, while TPAs vary up and down the ladder, as do
self-administered organizations. Some don't reserve at all.
By using an expert system, the computer arrives at
a logical valuation of the claim based on the facts of the accident,
the nature of the injury, the doctor treating the individual, the
region of the country in which the accident occurred, any
jurisdictional peculiarity, the attorney representing the claimant,
the rehabilitation specialist assigned to the case, the potential for
light duty available, whether the state is a fee schedule state,
whether a PPO exists, and so on.
How can a claims person possibly correlate all that
data to reach a logical claim valuation over the life of a claim?
It is enough of a problem to make sure that all the
facts have been gathered in a particular case (which unfortunately is
something that even artificial intelligence cannot solve -- getting
the claims person to complete the investigation in a timely and
thorough fashion). I maintain that it is impossible to reserve for
claims accurately, given the hundreds of claims that each individual
claims person handles during a single year.
CARE's belief -- as well as my own -- is that
claims reserving is a key claims management tool through which all
claims and rehabilitation decisions should be made. To rely on
consistently inaccurate reserves for claims that are outdated is not
logical. The problem becomes exacerbated by the tendency individual
claims people have in looking at each claim in isolation. Yet, we know
that back claims have certain similarities, especially when a certain
doctor or lawyer is involved in two or more individual cases. Why
treat them differently?
Through the use of an expert system, however, this
problem can be eliminated or greatly minimized. Decisions regarding
the reserving process are made consistently in a standardized uniform
format. This also assures the end user of better quality control.
Tests that expert systems perform to improve
quality control in the reserving process include:
Date-based tests
Utilizing three categories of dates -- recorded
dates, like the date of information receipt or disability statements;
inserted dates by the claims manager or case worker; and
system-inserted dates, like projected dates of partial or total
incapacity -- the system automatically subjects each claim to several
tests, formulating them into a date array.
This array represents a picture of each claim as of
each day the claim person is working on the system in terms of past
history and/or current and projected claim development. From this
array, the system prompts reports to be generated when a failure to
meet certain target dates occurs. This could be as simple as a
claimant failing to return to work on a projected date based on the
disability set by his or her own doctor.
Dollar test
The system evaluates total payments to date for
each claim against the total data base, notifying the examiner
whenever a payment pattern appears that contradicts a ''cost profile''
derived from the comprehensive data base.
Claim profile or rule base
This is a vital part of the knowledge-based system.
It contains many conditions or ''rules'' that each claim is evaluated
against, resulting in action reports to the examiner on how the
particular claim compared.
The CARE system
This also includes a medical profile,
rehabilitation profile, an inactivity test -- essentially no
transaction with respect to an individual claim within a defined
number of days.
To summarize this section, an expert system is able
to provide accurate, consistent valuations for claims across a wide
diversity of jurisdictions. The claims expert does not have to rely on
human experience which, though extremely valuable, cannot possibly
contain all of the data stored by the system.
Proactive claims management is a natural extension
of accurate and consistent valuation. If a claim is consistently
subjected to all of the evaluation and analysis provided by the
knowledge-based system and is part of a very sophisticated data base,
it would follow that much of the mundane activity of a claims person
can be eliminated. That leaves time for more proactive involvement.
The CARE system provides action reports based on
the tests we saw above. When a claim's profile falls into a problem
area, the computer will generate an action report that suggests daily
actions to be taken in the management of that claim. It is more than
just a diary; it has things to do.
For example, when the system detects that more
treatments have taken place than are statistically acceptable for the
type of injury and the age of the particular person, it will produce
an action report highlighting that problem. It will do the same for
rehabilitation as well.
Now, lest anyone think that I am openly advocating
an abandonment of human involvement in the claims process, let me say
that the expert system simply provides suggestions or facts upon which
the claims professional should act. At any time, the examiner can
override the recommendations of the computer, adjusting reserves as he
or she sees fit for the particular case. Yet, it does free the
examiner up to do more of the thinking and planning in evaluation of
claims management. The action reports from the expert system are
intended to alert the claim person to certain conditions in a timely
manner.
Rather than be reactive and waiting for things to
happen before taking any action, the claims person can anticipate
coming problems through the prompting of the expert system. He or she
can, for example, intervene with an early independent medical exam or
push more heavily for light duty earlier than the treating physician
has recommended, based on the recommendations of the expert system.
He or she also may want to settle or commute a case
faster than he or she normally would after seeing the profile of the
particular claim as it is developing.
Effective utilization of manpower not only is good
for the end user, but also for the claims provider. The expert system
can legitimately allow for a bigger case load to claims personnel --
since it is doing a lot of the correlating and analyzing of the claims
data -- and also for a smaller staff.
I am aware of one TPA that, through the use of a
standard claims management information system -- not an expert system
-- reduced its staff size by 30% and increased its claims handling
production. It also reaped a higher profitability through this
system's greater efficiency. CARE's experience in Australia is very
similar to that.
To the end user, being served by a TPA or insurer
utilizing an expert system means that the company should have a very
efficient, cost-effective way of handling claims. This does not
replace the need for claims organizations to have superior individuals
handling the claims.
Claims management remains a skill that must be
performed by people. Facts must be gathered, contact with the injured
party must be made and interaction with medical providers, attorneys,
employers and rehabilitation specialists all must occur. If, however,
administrative functions can be absorbed by the system, profitability
and efficiency will increase and costs should decrease.
To summarize, I believe that expert systems for
claims management -- and underwriting -- are vital to the insurance
industry in the 21st century. They offer an excellent opportunity for
employers to reduce the cost of claims through more accurate,
consistent claims handling. They offer their service providers an
opportunity to become more profitable through maximization of their
staffs' capability. While the expert claims system alone will not
solve the rising cost of casualty claims, it is an important and
necessary tool to accomplish that goal.
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